About

Founded in the heart of Copenhagen by Albert and his associates, Blue Eyes ICU was established in 2023. Driven by a passion for fashion and quality, the brand embodies a unique perspective of the world - our perspective.

The blue eyes symbolize the beauty we aspire to see in the simple and ordinary, while creating a community around the brand with everyone wishing to share the perspective of the blue eyes. Blue Eyes ICU represents our commitment to creating a simple yet captivating brand that catches the eye while embracing the community.